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Positioning


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Marketers often make the mistake of forgetting to think like business owners. Marketers end up focusing on topics such as webinar attendee participation, website impressions and social click throughs, when the most important features aren’ that at all. The only metric that remotely matters for for-profit businesses is money and how you’re going to acquire …

For those ISVs entering into the restaurant industry, you may not know where to begin. The food and beverage industry is always evolving and here’s all that ISVs need to know to stay in the know about their prospective market.  Online Ordering Offering take-out or delivery services such as UberEats, GrubHub and DoorDash assist restaurants …