Posts in category

Software / Development


workplace

Will software applications remain as relevant as the digital workplace evolves? This is a question that many ISVs find themselves asking as we push forward in the digital age. As a demand for updated software and hardware solutions is heightened in the workplace, ISVs will need to find ways to allow end-users to conduct business …

Daily life brings risk, in many forms. With criminals and hackers constantly finding new ways to breach users’ systems and steal from their pockets, individuals are switching to more modern means of protecting their property. ISVs can benefit off of the chaos by constructing software services that accommodate end-users’ needs and contribute to less security …

Software developers

Working as a software developer in this day and age, ranks as being the most popular job position. With the surge of new technologies, such as Artificial Intelligence (A.I.), blockchain, Augmented Reality (A.R.), Virtual Reality (V.R.) and the Internet of Things (IoT) have widened the gap. The following four trends have contributed to that broadened …

tele health

Telehealth and telemedicine have brought a lot of opportunity to the table, or better yet, your device screens, in the past year. From enabling clinicians to evaluate, diagnose and treat patients remotely all in convenient time frames, the need for WebMD and waiting in line at germ-infested waiting rooms is no longer prevalent. Expanding on …

Mobility has become entrenched in the enterprise — from the warehouse to the field service technician’s truck to the smartphone in the vice president’s back pocket. Investments in mobile line-of-business solutions have been steep, and for many companies the technology has gone through several iterations over the course of decades. And in most of those …

As an ISV looking to get involved in the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than one …

Infographic Feature List

Thanks to a market survey conducted in partnership with Dev Pro Journal, we’ve been able to gather data around ISV marketing trends and demographics. Specifically, we polled BlueStar’s ISV Connect community to get a picture of how software companies who operate in and around the channel approach marketing. ISV Connect is a community created and nurtured by …

IoT (Internet of Things) and M2M (machine to machine) are two acronyms that are getting a lot of attention. As more devices are being connected to wireless networks and with billions, yes BILLIONS more coming, there is a plethora of information being exchanged. The challenge companies face is how to capture that information and utilize …

  BlueStar has launched a brand new program aimed at aiding Independent Software Vendors (ISV) by connecting them with hardware vendors, Value Added Resellers (VARs) and BlueStar staff. We understand the ever-growing importance of ISVs in our channel and the ISV Connect program is designed to foster the channel’s ecosystem. Our focus on solution selling …

The emergence of software with an ROI in the channel has created an opportunity for growth. At the same time, two separate mentalities surrounding selling solutions have evolved. There are many VARs who have been selling hardware the same way, very profitably, for many years. Large portions of these VARs maintain the attitude that “if …