Estimated reading time: 3 minutes
Isn’t it wild to think about how one day the COVID-19 Pandemic will be a distant memory? Though we are long from identifying with that fact, there is much to be done to halt the spread of the virus, while also keeping people safe and business operations running smoothly and effectively. The Food and Beverage Industry has taken quite a hit in the last year, and seeing as though we’ve survived a year that struck so much pain and hurt in millions of lives, there is much hope that we can embrace this new year with strength and accomplish anything that is hurled our way, one of those things being the art of navigating the retail/hospitality landscape and how it’s altered the customer mindset towards in-person payments through self-service and patronizing restaurants of every shape and size.
Whether they were forced to shut down or only house a certain capacity of consumers, restaurant workers were burned badly in order to help keep employees and patrons alive to the virus. A time of panicked chaos almost struck, as restrictions and curfews were instated in various regions of the country, many wondered how they would be able to keep their businesses afloat into the foreseeable future. Several restaurants switched up their methods to operate only through pickup and delivery, almost overnight, to keep up with the growing list of restrictions. Dining room staff members were furloughed and even totally let go to preserve both the efficiency of the kitchen and the brand as a whole.
For those who already offered contactless and socially distant digital signage through pop-up kiosks, it’s as if they’ve had the tools and resources to survive an outbreak like this for quite some time, already. Before the pandemic it has been understood that kiosks have helped to cut down on payroll costs, and with that notion in mind, that savings plan can and will be essential for businesses’ economic survival. KFC, for example, is already implementing such advanced digital signage in several of their locations across the country. They are working to develop an environment where there is less-involved contact between employees and customers through the use of cubbies, to handle and monitor in-store “delivery.”
While kiosks are still accompanied with the issue of identifying as a “high-touch surface,” most modern kiosks’ architectures are easy to clean and disinfect, and can even be fitted to withstand the harsher gels that come with sanitizing wipes, so that employees can quickly, but efficiently wipe down kiosk screens after and before usage. Touch-less kiosk installations are even a concept that has been embraced and pursued to promote a heightened sense of safety for high volume traffic areas.
Outside of the Pandemic, there are a plethora of benefits to installing self-service kiosks into quick service restaurants including, cutting down on the existence of queue lines and decreasing wait times. A self-ordering kiosk can minimize wait times by letting the customer, themselves, build their order, send it to the kitchen, and pay, all in just a few minutes and screen taps. In addition, many are finding a sense of heightened order accuracy when customers specifically enter their order into the device. This can cut back on all of the unnecessary angry customer complaints and/or negative online reviews, because no human error will occur. In the wake of COVID-19, restaurants both quick-service and sit-down/fine dining, aren’t really able to deliver personalized customer service anymore, especially face-to-face, so instilling that a fast and seamless experience replace the previous interaction, is only just.
In an attempt to provide a sense of relief for our partner/customer base, BlueStar crafted out various collaborative solutions for several vertical markets including, Healthcare, Supply Chain, Government, Retail, and Hospitality. This site is dedicated to educating partners on specific solutions which fill the needs brought on by the COVID-19 Pandemic. Our goal here is to enable partners with meaningful solutions that can be taken directly to market and in the long run, save the day to what capacity it can.
Elo and Grubbrr were able to join forces with their Restaurant Self-Order Kiosk Solution, which combines various hardware devices and software services to create the ideal solution for ensuring businesses stay open and operating during the government restrictions and regulations. If you’re interested in learning more about this COVID-19 solution, be sure to read the following one pager.