Home Channel Trends The Digital Transformation is Maturing

The Digital Transformation is Maturing

by Samantha Kalany

Estimated reading time: 4 minutes

Digital transformation, the evolving pursuit of innovative business models, is fueled by evolving technologies, and analytics. Bundled together, this is used to create new value and experiences for customers, employees, and stakeholders. The digital transformation works to integrate all social, mobile and web investments to deliver an integrated, frictionless, omni-channel experience. Another goal of this transformation is to modernize IT infrastructure and technologies with increased agility, flexibility, manageability and security. All in all, digital transformation is the response to ever-changing digital world that we live in. When preparing for a digital workplace in any environment, it’s important to follow the three P’s (People, Products and Processes).

P #1 – People  people in transformation

It’s all about the people. Before you can kickstart the digital transformation, people have to conduct a personal risk assessment, of sorts. Before they commit to helping you change your organization.

  • They need to know how the changes that come along with digital transformations will affect them.
  • They’ll wonder how they will be able to perform post-digital transformation.

You’ll have to ask yourself the following questions:

Who is involved?
Who should be involved?
Do you have the right people with the right skill-sets?
Will you need to outsource?
Can you build the transformation engines fast?

digital transformation

P #2 – Products

What impact will digital transformation have on your product? How is the product going to evolve because of the digital transformation and customer experience? Today’s customers expect a hyper-personalized experience and to truly provide that, you need to maintain a full 360 degree view of the customer. Comprehensive customer experience data platforms offer a secure, singular view of the customer in real-time. This provides users with insights into every customer interaction across every single touchpoint so these CXs can be wholly personalized.

P #3 – Processes

Digital Transformation must happen across the entire enterprise. It has to start where it will make the larges impact, coupled with high probability of success. Whether it start internally, externally, online, in-store, within or without the US, you must analyze which areas undergo the transformation first. The process you use, to drive digital transformation must be carefully balanced with the maturity of the technologies. You are implementing with the ability of your people to get this figured out. You can customize a process that truly makes sense for your enterprise, because it needs to work for you. In order for digital transformation processes to successfully take place, you need to make sure you’ve mastered the following 3 key features.

You Need Analytics

AnalyticsUnderstanding your business is crucial. Where are your users coming from? What do they want? What are they doing? These are questions you’ll be asking yourself, but on the split side of things, you’ll also wanting to be collecting the answers to those questions. Collection isn’t enough. Data needs to be aggregated, analyzable and accessible for your usage. Applications such as Google Analytics and Adobe Analytics can help you get started. Through using software packages like those, you wouldn’t have to integrate multiple analytics software development kits (SDK). Once you have your analytics in place, you’ll want to create dashboards to bring the critical information in the forefront. You’ll find that by building a baseline before you make changes to your workplace environment, this will provide better insight into where you’re seeing the most benefit.

APIs are Essential

It is so important to make your data readily available to your own employees, partners and even the general public. Within the API design, it is vital to make your data easy to access and analyze in the future. The infrastructure to convert your data into something that allows for APIs could be as large a transformation as anything else you do. Metrics can give you analytics on your APIs to make sure that your data is constantly available. Part of a digital transformation is being online 24/7, because poor performance can lead to stunted growth. Understanding which parts of your infrastructure need updating, will let you plan and prioritize.

Cultivate the Mobile Strategy mobile strategy

The value of your mobile strategy arrives when you’re able to use your analytics and APIs to connect with your users more dynamically. Using your analytics to send the right messages to the right people at the right time. Extending functionality through your APIs that clients want or need, can cement their loyalty for life.

Once these three features are in place, you’ll want to start thinking about removing as many manual steps as possible. Automated testing can help ensure that any changes to your new digital ecosystem will continue working for your existing users. Digital transformation is no small task. With APIs, analytics and a concrete mobile strategy, you can build a road map that will propel you to your next level.

An ISV’s Role in the Digital Transformation

There is an increasing need for ISVs during the digital transformation. Business capabilities, business acumen and full digital solutions fall on that desirables list as well. As customers start to embrace the need for digital change, the largest opportunity will lie in front of those who create outcomes. Clients will turn to ISVs for help with advancing their digital habitat, so be prepared with the tools and tips listed above.

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