ISV Connect Program Provides Opportunity

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BlueStar has launched a brand new program aimed at aiding Independent Software Vendors (ISV) by connecting them with hardware vendors, Value Added Resellers (VARs) and BlueStar staff. We understand the ever-growing importance of ISVs in our channel and the ISV Connect program is designed to foster the channel’s ecosystem. Our focus on solution selling has been critical for ISVs to integrate and market solutions throughout the channel.

Created to meet the needs of any ISV, there are 4 different levels of engagement with varying features. At its base level, there is no cost to participate and benefits the ISV by enabling them to “be found” by partners, find out about business development opportunities, engage in marketing programs and more. Other levels unlock business development activities such as show sponsorships, partner engagement activities, co-operative lead generation activities and more.

ISV Connect Program Benefits
Regarding roadshows and events, Members of ISV Connect may also enjoy additional networking opportunities through BlueStar, including VARTECH, the channel’s no. 1 trade show. These shows can provide the foundation for introducing ISVs to vendors, VARs, and manufacturers, and fostering networking and collaboration within the channel. Education is also emphasized in the form of thought-provoking panels, discussions and webinars that provide unique insight into the channel from the industry’s top experts.

The ISV Connect program will also provide opportunities for members through resources like, a web portal dedicated to providing end-user opportunities for partners. Additionally, ISV partners can access BlueStar’s marketing services, which provide a multitude of strategies and vehicles for advertising and marketing, including orchestrated trainings and webinars that can enhance ISV visibility.

Through the ISV Connect program, BlueStar is striving to facilitate connections and relationships between ISVs and all other members of the channel. For more information on this program and its benefits, click here or check out this article in BSM Magazine.

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