BlueStar Wraps Up 2012 VARTECH Educational Series Events

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More than Thirty Events Hosted Worldwide Saw 3,000+ Total Attendees

More than a decade ago, BlueStar hosted its first VARTECH event in Florence, Kentucky–ten years and 25 VARTECH tradeshows later, it has quickly grown to be of the most highly anticipated and widely attended event series in the technology solutions channel.

VARTECH has also expanded to include multiple global events in the VARTECH Educational Series, including Pan-European and Latin America Technology Summits. The BlueStar team was thrilled to host 35 events worldwide in the VARTECH Educational Series, including BlueStar’s What’s Brewing, hosted at craft breweries across North America; the Raise the Bar series featuring solutions and cocktails at local cigar lounges; and the Game On! summer baseball events held at Major League Baseball games. These popular events saw more than 3,000 attendees total in 2012.


The BlueStar Technology Summits were designed to further unite vendors and resellers in the spirit of innovation and shared learning experiences. Fostering these relationships among vendors, software solution developers, VARs, and the BlueStar Team was key to growth in 2012. Each Technology Summit consisted of educational presentations, TechZone and networking opportunities.

BlueStar hosted five separate Pan-European Technology Summits in 2012: Paris, Frankfurt, Copenhagen, Madrid and Lisbon. More than 400 VARs and Vendor representatives attended these events throughout the summer of 2012. BlueStar Latin America hosted four individual Technology Summits in key regions, including Venezuela, the Caribbean, Central America, and Mexico. The Latin American Technology Summits were also a success, with 470+ attendees total at the events. Additional Summits are planned for multiple locations again in 2013.


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