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There is great value in providing a positive customer experience. For retailers, the latest technology can help bridge the gap between the customer’s needs and the products/services that they offer. Specifically, many operators want to find new ways to engage their customers digitally because showrooming and online shopping are serious challenges. Beacon and geofencing technologies are the tools that can connect your customers to their shoppers. While beacons use Bluetooth and proximity, geofencing uses location services to locate a customer. Both can be used to send coupons, provide special offers and remind customers of their past purchases. At VARTECH 2015, a panel of experts discussed how VARs need to work on incorporating these options into their solutions both as add-ons as well as recurring revenue streams. Read more about this in depth conversation here.