Estimated reading time: 2 minutes
“VARTECH Canada 2012 was our most successful Canada event yet,” said BlueStar Canada Marketing Manager Philip Asfour. “And we have even more training, networking and business development activities and events in store for 2013–all against the backdrop of one of Canada’s most beautiful and historic locations, Quebec City.”
For 2013, BlueStar will introduce new educational workshops and presentations focusing on embracing new technologies and trends as well as overcoming new and future industry challenges. eChannel News will present a new VARTrends specialty session on marketing and business issues that resellers face in their daily operations.
BlueStar has also completely updated the Solutions Sessions for 2013 with an interactive and informative format, designed to give Reseller partners the tools and training they need to be successful across multiple vertical markets. These all-new Solutions Sessions will present truly complete solutions as well as industry insight from top channel professionals. Major manufacturers, solution providers, and independent software vendors will be on the CodeZone tradeshow floor to showcase new solutions and build key strategic relationships with VARs from across the Americas.
“Embracing the exciting new developments in our industry is a key focus for BlueStar and the VARTECH Educational series this year,” explained BlueStar Global Marketing Manager Dean Reverman. “With VARTECH Canada, we’re offering even more ways for VARs and other channel partners to learn best practices through real industry insights and find new business growth in 2013.”
BlueStar has produced the VARTECH series of tradeshow and educational events for more than a decade, and it has quickly grown to be one of the most highly anticipated and widely attended events in the technology solutions channel. Recent VARTECHs have previously been held in Miami, Florida; Toronto, Canada; Berlin, Germany; and Birmingham, UK. VARTECH US/LATAM 2012 was the first-ever Mobile VARTECH, hosting hundreds of VARs and other channel partners for a three-day cruise to the Bahamas.
VARTECH has also expanded to include multiple global events in the VARTECH Educational Series, including Pan-European and Latin America Technology Summits, as well as regional road show events across North America. BlueStar hosted more than 30 events worldwide in the VARTECH Educational Series in 2012, with more than 3,000 attendees total across the globe.