Posts in category

Social Media


Social Selling Featured Image

Social selling is the process of crafting online relationships and nurturing potential customers on various social platforms to aid in directing individuals down the sales funnel. A large key in achieving this goal is through social selling. Social selling or listening is performed best on social media platforms such as Twitter, where users can monitor …

Smart Malls

IoT is taking over every industry, it seems like. From its presence in Manufacturing and the evolving 4th Industrial Revolution to Healthcare and tasked nurses & doctors, it’s everywhere and spreading fast. It’s holding a presence in shops, boutiques and larger malls as well, transforming retail in the process. Smart malls, to be exact, serve …

Chatbots

The intelligent direct messaging capabilities unleashed by chat channels such as Facebook Messenger are enhancing each industry where it is present.  The revolution will evolve as chat options emerge as the latest key channel for customer acquisition and retention. Though chatbots may seem like nothing new, customer service oriented chat platforms are making a killing …

Website

Creating a website can always be a tricky thing, especially if you’re an ISV. You want to be sure you have all of the best information on your page, while not overwhelming viewers with excessive text. In order to target our prospective buyer to generate inbound traffic and leads, these 7 tips are key performers …

Here is the main question at stake: Are you doing enough? Are your applications meeting the needs of your customers? Retailers need software solutions that meet the challenges of a rapidly evolving, ultra-competitive industry. These individuals are asking for resources to help win over customers and keep their overarching status. ISVs need a deep understanding …

Have you dabbled in social media? Did you find that it was not gaining the ROI that you thought it might? Maybe you did not receive any of the results that you had anticipated. Believe it or not, there are specific guidelines and precautions that should be followed in order to make social media a …

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some …

It’s estimated that approximately 1.9 billion people use Facebook – but only 100 million use Pinterest? Additionally, did you know that only 29 percent of Twitter users follow a brand, compared to 58 percent of Facebook users? These may seem like important stats, but in the end, none of that really matters to your business’ …

While the AIDC industry is unique in many respects, it is no different from any other when it comes to creating brand recognition. Social media has become one of the most effective ways to spread your brand name and gain influence. A recent study by VDC Research explored how social media can benefit the AIDC …