Webinars are great tools to provide education or announce new products. Although easy to conduct and present, it can be a challenge to generate an audience. The first thing to ascertain, what is the target audience? Having a “sniper’s approach” to a specific crowd is much more advantageous than the “shotgun approach” that is wild …

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER. Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the …

Trade shows are very common in the channel, but can also be difficult to attend. You have to take the time away from your office, or send employees, produce marketing materials, prepare your pitches, and fork over the cash to reserve your space. With all this effort, it’s important to make sure you get everything …

Every year there are hundreds of trade shows and conventions with specific and not so specific target audiences to showcase the latest and greatest in technology. If you are small business, you may be tempted to attend, but intimidated by the time spent away from your business. If you are a large company, you may …

There are a great many things that individuals should do to plan for an event. But even the attendees, who may be entirely uninvolved in planning the execution of the event, need to take some time to prepare. Merely attending an event is not enough; there must be careful planning and intention to ensure that …

With more focus today on ROI, especially from marketing campaigns, there is increased pressure to ensure every dollar counts. Whether a company’s outreach is aimed at bringing awareness, driving event attendance, or announcing exciting news, diversifying marketing activities will yield the best results. Multi-touch campaigns reach targets with a consistent message in a variety of …

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some …

Tablet use in enterprise markets is on the rise. According to the Global Business and Consumer Tablet Forecast, enterprises will make up 18% of tablet purchases in 2017. The use cases are just as varied and unique as the tablet designs themselves. Restaurants install them table-side for efficient ordering. Retailers use them as a medium …

Forty years ago, barcode scanning revolutionized retail and logistics. Today, a new technology is transforming the way business handles inventory, merchandise—and people. It’s RFID, and it represents enormous potential benefits for you and your customers. Many resellers haven’t yet tapped into RFID, either because they don’t know much about it, or because they’re not sure …

Are you looking to grow your market presence, increase sales, and build your business so it’s well-positioned for the future? Zebra Technologies channel partners are recognized around the world as market leaders in delivering cutting edge mobile, communications and printing solutions and services. Even as a market leader, however, it can be hard for you …