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Business Tips


  Contributing Writer: Angela Feeney Business-owners are always looking for new ways to improve their company’s bottom line. One way to achieve growth that businesses either overlook or do not consider strategically is to manage their brand as an asset. Typically, the concept of branding is regarded in terms of trademarks, logos, and taglines. Although …

  BlueStar’s vice president of marketing, Mark Fraker, participated in a panel, “Profitable Partnering – 4 Expert Perspectives” at Business Solutions magazine’s ISV IQ Live! conference, an event intended to provide education for software developers. The panel discussed common mistakes ISV companies make when launching a VAR program, how ISVs can benefit from working with …

The October 1st liability shift has been at the forefront of the EMV discussion for several months, leading to many questions and much worry from business owners. While the day of the shift has come and gone, there are still a good number of businesses that are not yet EMV compliant. America has been particularly …

There are many great customer experience options available to VARs that provide value to the end user and profit to the VAR. However, no matter how great the solution might be, it is always important to remember the basics of selling and customer service. First, you must know your customer, their business and their goals. …

For many, the idea of customer engagement is an idea for the future. The reality is the tools and technology are available and ready to use today. At VARTECH 2015, a discussion panel revealed the strategies that VARs should have in place to offer the latest in customer engagement to their customers. From Digital Signage …

BlueStar has had a strategic investment in the RSPA (Retail Solution Providers Association) ever since vendors and distributors were allowed to join the association. Since then, BlueStar has increased this investment year over year. We believe that Channel sustainability is of the utmost importance. We (partners included) are extremely fortunate to have such a strong …

It is all the talk today – Windows 10 is released!   What does that mean for the rugged mobile device manufacturers?   As of this date, no new devices have been announced for the Windows 10 platform.  However, if you have native Android or IOS applications currently, the good news is that Microsoft has created two …

There are approximately 7 billion people in the world and only very few can describe themselves as an entrepreneur. And I understand, it is a risky concept since there is a lot of valuable resources that need to be invested: time, human and monetary. But once you have had that feeling of satisfaction, of how …

The Balanced Scorecard Theory I wanted to share some information that I consider important for business management, below are a few concepts that support strategic management for companies called “The Balanced Scorecard Theory” developed by Drs. Robert Kaplan (Harvard Business School) and David Norton. This theory which has been adopted in actuality by large companies …

Successful businesses know that the key to their prosperity is the ability to stay productive, efficient, and cost-effective. Experienced value-added resellers understand that the best way to improve sales is to offer services that help their clients meet their goals. It has become much tougher for VARs to generate good margins from selling hardware, and, …