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Business Tips


BlueStar has had a strategic investment in the RSPA (Retail Solution Providers Association) ever since vendors and distributors were allowed to join the association. Since then, BlueStar has increased this investment year over year. We believe that Channel sustainability is of the utmost importance. We (partners included) are extremely fortunate to have such a strong …

It is all the talk today – Windows 10 is released!   What does that mean for the rugged mobile device manufacturers?   As of this date, no new devices have been announced for the Windows 10 platform.  However, if you have native Android or IOS applications currently, the good news is that Microsoft has created two …

There are approximately 7 billion people in the world and only very few can describe themselves as an entrepreneur. And I understand, it is a risky concept since there is a lot of valuable resources that need to be invested: time, human and monetary. But once you have had that feeling of satisfaction, of how …

The Balanced Scorecard Theory I wanted to share some information that I consider important for business management, below are a few concepts that support strategic management for companies called “The Balanced Scorecard Theory” developed by Drs. Robert Kaplan (Harvard Business School) and David Norton. This theory which has been adopted in actuality by large companies …

Successful businesses know that the key to their prosperity is the ability to stay productive, efficient, and cost-effective. Experienced value-added resellers understand that the best way to improve sales is to offer services that help their clients meet their goals. It has become much tougher for VARs to generate good margins from selling hardware, and, …

One of the latest – and most hotly contested – trends in the point of sale industry comes from merchant service providers (MSPs) who are offering heavily discounted or free POS systems to customers. In exchange, these customers often times have to sign long-term payment processing agreements. As we all must learn in life, nothing …

Marketing mistakes can cost your barcode company time, money, and customers. Find out how to avoid these common pitfalls. A well designed and thought out marketing campaign can accomplish a lot for a barcode or POS company: It will connect you with potential customers and create excitement for your brand, products, or services. However, creating …

App for your company

The No. 1 commodity in the world is information. Today, information is more accessible than it has ever been, with mediums such as: the internet (laptops, tablets, smartphones), television (Hulu, Netflix), internet and traditional radio, magazines and newspapers.  The expectation is to find what you need instantly. In today’s business world, if you aren’t meeting …

enterprise-software-vs-startup-software

First off, I feel the need to defend my posts’ title. Before anyone can beat me to the punch let me point out that ‘startup’ software can in fact be focused on competing in the enterprise realm (think Box). The differentiation I’m trying to make is between the: Oracle, Microsoft and Adobe’s of the world vs. companies …

In today’s changing society, finding new ways to extend your reach and market your business can be a daunting task. The question of which activities are best to focus on and how best to allocate your marketing budget depends heavily on the types of contacts you wish to reach and how much capacity you have …