Launching a new product should feel exciting – manufacturers work hard to create new solutions to stay ahead of their competitors and gain market share. It’s an event that can easily generate a lot of hype for a vendor, but there are ways that value added resellers (VARs) can take advantage of this opportunity. VARs …

The modern credit card is an American invention—but in the twenty-first century, Europe has led the way in credit card technology. The first ‘smart cards’, equipped with their own computer chips, showed up in France more than thirty years ago. It’s taken a while for those cards, now known as EMV cards, to take hold …

Regardless of your experience with marketing, it is easy to agree that increasing sales is the ultimate goal. This is achieved by providing more leads to the sales department and aiding in the process of turning leads into revenue. As a marketer, it is important to find new ways to increase the conversion rate of …

IoT (Internet of Things) and M2M (machine to machine) are two acronyms that are getting a lot of attention. As more devices are being connected to wireless networks and with billions, yes BILLIONS more coming, there is a plethora of information being exchanged. The challenge companies face is how to capture that information and utilize …

Value added resellers (VARs) are an important part of the selling equation for the channel. Through their direct, day-to-day contact with end-users, VAR representatives are the eyes and ears of the manufacturers who create the products. They are vital for the success of the manufacturers and distributors to offer an integrated solution. Successful VARs understand …

When you founded your reseller business, you built it knowing you could provide great solutions and services. If you are like most VARs, you probably didn’t do it because you’re an expert in marketing. Most resellers are technical, and marketing is a part of business that may fall by the wayside. Whether you choose to …

You invest a lot in your POS system to ensure that it’s up to the standards of your company. So why compromise on your receipt printer? Ensure that your printer syncs smoothly with the rest of your system, and that you’re able to print clearly, quickly, and efficiently. The Epson OmniLink TM family provides end-users …

Online ordering is rapidly growing in the restaurant and hospitality spaces. There are more and more mobile apps being developed for consumers to order their take-out or delivery right on their smart phones. Now, restaurants are looking for technology to make this process as seamless as possible. Star Micronics introduces their new cloudPRNT technology, allowing …

Whether you’re standing behind the counter or out on the sales floor, there’s a flexible way to meet the needs of your customers with complete personalized care. The MX12 Retail Solution delivers an enhanced customer experience at the counter and increases your operational efficiencies. The new HP MX12 Retail Solution is a 3-in-1 integrated solution …

It has been the buzz of the industry for years: tablets are taking over! But are they? There is no doubt that tablets are a growing segment of hardware sales but I think most of us expected a faster adoption rate. It seemed like the predictions were telling us that every POS terminal would be …