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As a channel technology provider, you can face a variety of challenges selling services to support the hardware and software solutions you offer.  The first challenge is probably getting your customers to understand that service contracts are not merely extended warranties. Unlike extended warranties, Zebra service contracts can include benefits such as: Software updates and …

Everywhere you look self-service options are becoming the norm. This is due, in large part, to the increased availability of kiosks. Before we get too far into this let’s make sure to define what we mean by a kiosk. According to Deanna Salas of Forbes, “an interactive, self-serve device provided by a venue, not the …

BlueStar, a leading global distributor of Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is excited to announce the attestation of validation from the PCI Council, certifying BlueStar to provide point-to-point encryption (P2PE) key injections. For many years, BlueStar has worked to assist partners and VARs with POS bundles and other hardware …

Mark your calendars, set your phone reminders, and get ready for a new year packed with opportunities to join BlueStar on the road in 2018. BlueStar is hitting the road in North America for a jam-packed schedule of road shows and events. Each event features experts from BlueStar both on the trade show floor and …

It’s a nightmare scenario for business owners. The point of sale system stops working, and your customers are forced to inform customers that they must pay in cash. If they choose, they could instruct your staff to manually write down credit card numbers, but this exposes the business to huge liability issues due to non-PCI …

As an ISV looking to get involved in the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than one …

Often times, one of the biggest challenges for small-to-medium sized business as it relates to digital marketing is finding affordable and effective tools to help execute, deliver, and measure marketing initiatives. In response to this issue, we’ve put together a guide to inexpensive and free digital marketing tools. For any given marketing activity (website analytics, …

Infographic Feature List

Thanks to a market survey conducted in partnership with Dev Pro Journal, we’ve been able to gather data around ISV marketing trends and demographics. Specifically, we polled BlueStar’s ISV Connect community to get a picture of how software companies who operate in and around the channel approach marketing. ISV Connect is a community created and nurtured by …

The technology world is full of buzzwords, and our channel is no exception to this rule. As soon as one term becomes demystified, two more spring up in its place. Just when you thought you understood what the Internet of Things is and how it could impact your business, the term ‘smart city’ starts getting …