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Value added resellers (VARs) are an important part of the selling equation for the channel. Through their direct, day-to-day contact with end-users, VAR representatives are the eyes and ears of the manufacturers who create the products. They are vital for the success of the manufacturers and distributors to offer an integrated solution. Successful VARs understand …

When you founded your reseller business, you built it knowing you could provide great solutions and services. If you are like most VARs, you probably didn’t do it because you’re an expert in marketing. Most resellers are technical, and marketing is a part of business that may fall by the wayside. Whether you choose to …

  Conference calls have become a vital tool for any company that has multiple offices and customers around the world. It’s a cost effective alternative to face-to-face meetings by integrating the internet, online presentation tools, and verbal interaction. Whether going over innovative marketing strategies, introducing new products, or to discuss successes/opportunities, conferencing calling is a …

It’s estimated that approximately 1.9 billion people use Facebook – but only 100 million use Pinterest? Additionally, did you know that only 29 percent of Twitter users follow a brand, compared to 58 percent of Facebook users? These may seem like important stats, but in the end, none of that really matters to your business’ …

Economically, we are in the middle of a shift: the shift from a “Service Economy” to an “Experience Economy.” If adequately understood and utilized, this shift can impact how your customers see, value and converse about your business. The nature of our economy continually changes. Often, this change is driven by innovation and availability. While raw goods once drove …

  Technology is all around us. We are all glued to our phones most of the day checking on our friends or playing the latest time wasting game that gets us through the day. Most electronics we touch during the day, phone or computer, include batteries. These batteries power our devices and allow us the …

  In business, marketing is key. When there are multiple products available that are similar to that of your company’s, you have to compete and stand out. Without a solid brand, a strong reputation and an exceptional ad campaign, business owners run the risk of fading to the back of consumer’s attention, and product sales …

Why You Should Provide a Comprehensive Indoor Locationing Solution for the Retail Environment As a retail solutions provider, you know your clients are searching for ways to enhance the customer experiences they provide. They are turning to you for solutions that can help them personalize shopping experiences and make relevant offers to customers. They also …

  Email has been around for quite a while now; many of us may not even remember a time when email was not involved in daily workplace interactions. The rest can probably recall when email became a major part of their workday. Either way, email has become integral to how we communicate professionally. It is …

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER. Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the …