Often times, one of the biggest challenges for small-to-medium sized business as it relates to digital marketing is finding affordable and effective tools to help execute, deliver, and measure marketing initiatives. In response to this issue, we’ve put together a guide to inexpensive and free digital marketing tools. For any given marketing activity (website analytics, …

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Thanks to a market survey conducted in partnership with Dev Pro Journal, we’ve been able to gather data around ISV marketing trends and demographics. Specifically, we polled BlueStar’s ISV Connect community to get a picture of how software companies who operate in and around the channel approach marketing. ISV Connect is a community created and nurtured by …

The technology world is full of buzzwords, and our channel is no exception to this rule. As soon as one term becomes demystified, two more spring up in its place. Just when you thought you understood what the Internet of Things is and how it could impact your business, the term ‘smart city’ starts getting …

Like any company, Google continually changes and updates the way it functions and ranks websites. The Google algorithm, sacred and highly secret, is the key to creating quality SEO organically, but there’s always an air of uncertainty to it. Some changes come along because they are improving their techniques. Some are because they are trying …

Have you dabbled in social media? Did you find that it was not gaining the ROI that you thought it might? Maybe you did not receive any of the results that you had anticipated. Believe it or not, there are specific guidelines and precautions that should be followed in order to make social media a …

The Challenge: Every successful executive knows you have to keep up with the trends, your competitors, and the shifts happening within your industry to remain competitive. This is especially true of companies selling technology solutions, as our industry is driven by change and innovation. As you work to learn and become knowledgeable about emerging technologies, new …

The holidays are right around the corner, which means the busiest season in retail is just about to hit. ‘Tis the season for empty shelves, stocking issues, and a shortage of all the most popular gift items this year. Today, major brick and mortar retailers and suppliers face issues of stock shortages year-round, but the …

Pop-up retail—sometimes called ‘flash retail’— isn’t new, but it is a ‘secret weapon’ that small business owners use to get their product out into the world, and into the hands of their customers. In the pop-world, business owners find a venue like a coffee shop, book store, craft fair, or farmer’s market, then set up …

Now that we are most of the way through 2017, let’s focus on the trends of point of sale in the first half of the year. Most of the trends have carried over from last year but, they have grown or expanded into more complex solutions. According to Stephen Bergerson of RSPA, in the retail and …

Anyone who subscribes to a retail-focused publication is keenly aware personalization is top-of- mind with retailers, or, should be. Why? Customers are demanding it. Plain and simple. In fact, 54% of customers will end loyalty to a store that doesn’t send them personalized offers. But personalization isn’t as simple as a retailer sending out an …