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The success of a company is directly tied to the success of its employees. Without each other, neither the company nor employee are able to achieve their goals. To aid your employees in their pursuit of success, make sure you are providing these three things.   Technology Technology drives everything. There is very little (if …

Launching a new product should feel exciting – manufacturers work hard to create new solutions to stay ahead of their competitors and gain market share. It’s an event that can easily generate a lot of hype for a vendor, but there are ways that value added resellers (VARs) can take advantage of this opportunity. VARs …

Regardless of your experience with marketing, it is easy to agree that increasing sales is the ultimate goal. This is achieved by providing more leads to the sales department and aiding in the process of turning leads into revenue. As a marketer, it is important to find new ways to increase the conversion rate of …

Value added resellers (VARs) are an important part of the selling equation for the channel. Through their direct, day-to-day contact with end-users, VAR representatives are the eyes and ears of the manufacturers who create the products. They are vital for the success of the manufacturers and distributors to offer an integrated solution. Successful VARs understand …

When you founded your reseller business, you built it knowing you could provide great solutions and services. If you are like most VARs, you probably didn’t do it because you’re an expert in marketing. Most resellers are technical, and marketing is a part of business that may fall by the wayside. Whether you choose to …

  Conference calls have become a vital tool for any company that has multiple offices and customers around the world. It’s a cost effective alternative to face-to-face meetings by integrating the internet, online presentation tools, and verbal interaction. Whether going over innovative marketing strategies, introducing new products, or to discuss successes/opportunities, conferencing calling is a …

It’s estimated that approximately 1.9 billion people use Facebook – but only 100 million use Pinterest? Additionally, did you know that only 29 percent of Twitter users follow a brand, compared to 58 percent of Facebook users? These may seem like important stats, but in the end, none of that really matters to your business’ …

Economically, we are in the middle of a shift: the shift from a “Service Economy” to an “Experience Economy.” If adequately understood and utilized, this shift can impact how your customers see, value and converse about your business. The nature of our economy continually changes. Often, this change is driven by innovation and availability. While raw goods once drove …

  Technology is all around us. We are all glued to our phones most of the day checking on our friends or playing the latest time wasting game that gets us through the day. Most electronics we touch during the day, phone or computer, include batteries. These batteries power our devices and allow us the …

  In business, marketing is key. When there are multiple products available that are similar to that of your company’s, you have to compete and stand out. Without a solid brand, a strong reputation and an exceptional ad campaign, business owners run the risk of fading to the back of consumer’s attention, and product sales …