There are a great many things that individuals should do to plan for an event. But even the attendees, who may be entirely uninvolved in planning the execution of the event, need to take some time to prepare. Merely attending an event is not enough; there must be careful planning and intention to ensure that …

With more focus today on ROI, especially from marketing campaigns, there is increased pressure to ensure every dollar counts. Whether a company’s outreach is aimed at bringing awareness, driving event attendance, or announcing exciting news, diversifying marketing activities will yield the best results. Multi-touch campaigns reach targets with a consistent message in a variety of …

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some …

Tablet use in enterprise markets is on the rise. According to the Global Business and Consumer Tablet Forecast, enterprises will make up 18% of tablet purchases in 2017. The use cases are just as varied and unique as the tablet designs themselves. Restaurants install them table-side for efficient ordering. Retailers use them as a medium …

Forty years ago, barcode scanning revolutionized retail and logistics. Today, a new technology is transforming the way business handles inventory, merchandise—and people. It’s RFID, and it represents enormous potential benefits for you and your customers. Many resellers haven’t yet tapped into RFID, either because they don’t know much about it, or because they’re not sure …

Are you looking to grow your market presence, increase sales, and build your business so it’s well-positioned for the future? Zebra Technologies channel partners are recognized around the world as market leaders in delivering cutting edge mobile, communications and printing solutions and services. Even as a market leader, however, it can be hard for you …

The shift from laser barcode scanners to 2D imagers has been underway for several years, but has now reached a tipping point. It’s time for integrators and value-added resellers (VARs) to take advantage of this opportunity to future-proof their businesses. Even for applications where the use of QR codes or 2D barcodes is not widespread, other …

Working in the technology industry means having to do the best you can to keep up with changing trends and shifting business models. Keeping an eye on leaders in the technology sphere, as well as up-and-comers, can give you a greater perspective on how your own business can adapt and change. Specifically, Microsoft has been …

You’ve worked hard to staff your business. You’ve vetted resumes, given up hours of your day to interview candidates, and agonized over the choice of who fits best into the job position. You no doubt feel fairly accomplished, and perhaps even excited about the new talent joining your company. But all of this hard work …

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some …