BlueStar is no stranger to striving for improvement, and every year we look for new, unexpected and creative ways to take Vartech to the next level; to out-do what we’ve done in past years. Whether it’s finding the next groundbreaking keynote speaker who can impart unique and innovative wisdom on our group, or planning the …

Marketing isn’t every company’s bread and butter, and software companies often find it more difficult to achieve than other industries. Additionally, since many software companies, particularly in the channel, are smaller businesses run by a tight, core team, there may not always be money in the budget or expertise in the staff to fully and …

Who is BlueStar? Good question – we’re glad you asked! BlueStar is more than just a technology distributor – we’re a family of customer service-minded experts, thought leaders, and professionals. Take a moment and learn who we really are and what makes BlueStar your number one solutions distributor. Video: Mark Ryan Talent: BlueStar HQ – …

Self-serve kiosks have become more commonplace in recent years, across may different industries. However, they have become increasingly more prevalent within the hospitality realm, standing in for traditional cashiers as a way of placing and purchasing orders that allows patrons to skip the line. Although we haven’t seen widespread adoption quite yet, according to one …

Concerns over data collection, protection, and usage are top of mind in today’s business world. The internet only becomes more central to how we live which means more and more of our data is made available to others – especially corporations. But this data isn’t always used ethically or protected appropriately. This puts consumers at …

While many AIDC resellers are accomplished at selling barcode, RFID and mobility solutions inside the four walls of the warehouse, there is also a vast opportunity to sell solutions in the growing field service market. Markets and Markets projects the global field service management market will grow from $2.56 billion in 2018 to $5.08 billion …

While few would question that mobile POS is an inevitable future for POS systems in an increasingly wireless and IoT-friendly world, actual adoption of the technology has been behind expectations. A recent study by HP indicates that only three percent of enterprise merchants have fully signed on to mPOS deployment, but 86 percent are planning …

Relationships between hardware and software vendors are the key to creating holistic, well-built solutions for customers. If the software is carefully created to perform a task for end-users, it must do it well, quickly, and with an enjoyable user interface and experience. If you’ve put tons of effort into crafting the best software solution for …

It wasn’t long ago when purpose-built hardware was the only consideration for companies looking for mobile computers. But that all changed rapidly when consumer-grade smartphones became a viable option as a mobile computer in the enterprise world. For a moment, it seemed that the original enterprise mobile computers would be completely replaced by consumer devices …

NOTE: This is Part II of a two-part series. If you missed Part I, you can find it here.   Selling services along with hardware is a good way to increase margin on a sale and to differentiate your solutions with added value. Zebra Technologies has designed specialized services which partners can leverage to increase …