You’ve worked hard to staff your business. You’ve vetted resumes, given up hours of your day to interview candidates, and agonized over the choice of who fits best into the job position. You no doubt feel fairly accomplished, and perhaps even excited about the new talent joining your company. But all of this hard work …

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some …

Every business student knows about the ‘blade and razor’ model—the idea that when you’re selling razors, you can just about give away the handle because you make your real money on the blades. In the world of business technology, it’s not quite that simple… but it is true that you can make more money and …

Consumers have an expectation, and that’s to use their electronic payments everywhere. Paying with smart devices and credit cards has never been bigger and is projected to grow through 2021. The former all falls under mPOS, which is gaining traction in retail and hospitality everyday due to market competitiveness. Falling prices for bottom-tier tablets with …

Marketing is Awesome! How Do I Pay for It? You could fill your office wall with inspirational quotes about how important marketing is – but no one needs to sell you on the idea that marketing matters. You know it works, you know you need it, and you’d like to have more of it. Too …

In today’s world of AR and VR capabilities, interactivity is becoming very impactful in reaching audiences. Utilizing RFID (radio frequency identification) technology in print marketing can enhance the impact of a marketing message and offer the consumer a bridge from a print ad to a digital interaction. How can this be accomplished? Embed RFID chips …

The internet changed the world; It touches all aspects of our lives. It is allowing all of us to read this blog post, connect on social media, video chat with friends and colleagues, and do much, much more. And now, there is a push to connect every device to the internet. While this provides new …

“If the world comes to an end, I want to be in Cincinnati. Everything comes there ten years later.” Those are famous words by Mark Twain and, sometimes, marketing in the channel can be very similar. Practices and techniques that have been around for years in other industries are just now starting to make their …

You may have already noticed the recent facelift Vartech Nation has received – and if you didn’t, perhaps take a moment to look around. But a shiny new appearance isn’t the only thing new about Vartech Nation. We’ve been busy putting together new, diverse ways to inform, educate, and, sometimes, entertain you on the channel. …

Every year, there are new trends to examine, new ideas to entertain, and fresh perspectives that can affect your business. Some of these trends may be small blips – a speed bump to weather, but nothing more. Some may be slowly changing the entire infrastructure of your industry. Regardless of these trends, it’s always important …