What Company are you currently working for and what is your role? North American Sales Manager for Business Systems, Channel.   Business Systems is EPSON’s Division focused on Retail, Hospitality and Financial Vertical Markets as well as Color Label Business Development.   My team has primary responsibility for identifying and successfully penetrating large OEMs, Reseller Partners and …

Christine Duffy has over 25 years of experience in the Point of Sale industry serving in several strategic roles. In the early years of her career, she was one of only a handful of women leaders in the industry. Over time, she has witnessed change in the industry, stayed committed to the field, and has …

Un evento exitoso requiere de una gran cantidad de tiempo y planificación, pero no termina con el “desarmado” del mismo. Lo que debes hacer después de completar tu evento es una parte importante de la planificación general de la actividad. Yo lo llamo el “efecto post-evento”, y este es un tiempo precioso en el que …

BlueStar is proud to announce that one of its employees, Aurora Cassidy, has been honored by the Cystic Fibrosis Foundation (CFF) as one of “Cincinnati’s Finest Young Professionals for 2015.” This distinct nomination was determined by a panel of judges who hand-selected each honoree based on volunteerism, community involvement, CFF involvement and professional background. In …

Saas Model

One of the more popular sessions in the VARTECH Education Series was the “Supporting a SaaS Business “ workshop featuring Hunter Allen with Cervion, and Aaron Kaplan with HPFS (Hewlett Packard Financial Services). Hunter candidly shared the benefits and hurdles he faced when converting his company from the traditional to a SaaS business model. He …

Did you know that 1.28 Billion people use Facebook but only 70 Million use Pinterest? Well, did you know that only 29% of Twitter users follow a brand compared to 58% of Facebook users? But none of that really matters to your business’s social media strategy. At VARTECH, a trade show for the Point Of …

A successful event demands a lot of time and planning, but it does not end with the breakdown. What you do after completing your event is an important part of the overall planning. I call it the “event after-effect”, and this is precious time when customers feel like they are in debt to you for …

There is a change happening right now in the economy, that if taken advantage of, could dramatically impact how your customers perceive, value and talk about your business. This change is a shift from a “Service Economy” to an “Experience Economy.”   A Brief History Over time, the nature of our economy changes. Typically, this change is driven …

La programación de “tiempo para reflexionar” en nuestras rutinas diarias no parece ser una prioridad, sin embargo, es muy importante agendar tiempo para “no hacer nada”, sino el de “pensar” para entender y crear estrategias acerca de lo que es más importante para ti y tu negocio. A principios del mes de marzo, estuve revisando …

As we know the Technology Industry is male-dominated and I am one of the few female managers that works at BlueStar. After almost 3 years as the Marketing Manager for Latin America, I realize that my management style has brought benefits to my company. I had over 18 years experience in sales and marketing before …