By now, perhaps you have heard of the “Above the Line” and “Below the Line” accountability of the “Oz Principle”. This principle states there is a thin line that separates success from failure. Below the line lies excuse making, blaming, confusion and helplessness. Above the line is a sense of reality, ownership, commitment and solution …

As businesses grow and develop, it is very important that they form a strong team that can work well together. That is what happens at BlueStar, where we have a global team that is physically based in different regions but works very well together keeping up with the communication and generation of ideas to continue …

As a result of the recent Credit Card breaches announced by Target and Nieman Marcus, there appears to be strong push by the credit companies, retailers and banks to institute a counterfeit protection measure in the United where fraud seems to be rampant when compared to Europe and Asia. Most of the world has instituted …

SMB Tips

If part of your role is the marketing of your product or service, you realize that a part of the routine is to look for the “next best thing” in communication. What’s the latest? What is working? Should we be doing that? – Are the questions you ask when facing the morning mirror. In the …