Learn what strategies and trends are used in BlueStar’s marketing and apply them to your business. At BlueStar we conduct a series of marketing activities to maintain communication and provide more value to our customers. In this article we want to share those strategies that have worked successfully for us. While many of these tips …

SMB Tips

Si una parte de tu rol es el marketing de tu producto o servicio, te das cuenta de que una parte de la rutina de tu trabajo es la búsqueda de la “siguiente mejor opción” en comunicaciones. ¿Qué novedades hay? ¿Qué está funcionando? ¿Deberíamos estar haciendo eso? – Son las preguntas que se al vez …

Como resultado de los recientes incumplimientos de tarjetas de crédito anunciadas por Target y Nieman Marcus. Al parecer, existe un fuerte empuje de las compañías de crédito, minoristas y bancos para instituir una medida de protección para falsificaciones en los Estados Unidos donde el fraude parece estar desenfrenado en comparación con Europa y Asia. La …

Star Micronics continues to grow their portfolio of certified software partners at a rate that outpaces the industry. When Jon Levin, Product Integration Manager, was asked why they continue to be the go-to channel resource for ISV’s, he had two reasons: “Our Software Development Kit and Software Partner Program are the best in industry.” Jon …

RAIN RFID

RAIN is a newly formed RFID alliance under the umbrella of AIM (Association for Automatic Identification and Mobility) charged with the promotion and global standardization of the UHF GEN2 RFID specification (ISO 18000-63).  RAIN is open to any organization looking to add members. It curently consists of: Google, Intel, Impinj and Smartrac as the founding members.  …

In an effort to increase sales, or sometimes simply compete, many companies resort to heavy discounting.   While this sometimes achieves the immediate goals of increasing sales revenues, the long-term consequence is a devaluing of the product within the channel and eroding margins. With your toughest competition a click away, the value of customer loyalty is …

I have had the opportunity to plan and execute many small-to-medium sized networking events. These events feature a product showcase as well as networking opportunities.  Through my experience in producing these events, I’ve learned a lot about what it takes to effectively network. Real networking starts before the event.  Here’s a great example. One of my …

Scheduling “Think time” in our daily agendas doesn’t seem like a priority, however it is very important to assign time to do nothing but think so that you can understand and strategize about what is most important to you and your business. Earlier this month, I was reviewing what I had to complete for our …

Yesterday, Satya Nadella, Microsoft CEO, announced two new products: Office for iPad and Enterprise Mobility Suite. Both are exciting new products that reveal Microsoft’s dedication to leading the consumer and enterprise mobility space.  Office for iPad is getting the most press coverage because it shows a departure from traditional thinking as Microsoft is focusing on …

People love choices.  Choices increase competition and innovation.  This is happening in POS right now as there are more viable operating system options than ever before. Much of this is driven by the increased competition in the retail and hospitality spaces.  Companies are working harder than ever to win the sale.  Customer engagement is top …