HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER.
Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the vendors who they support, and strong inventory levels with a distribution partner. With all of that lined up, it may seem like VARs have everything needed to support each customer.
However, these companies consistently use the internet to find means of purchasing the products they need to run their businesses. And the bottom line is, if they can’t locate you online, you’ll have no customers to support.