A BEWILDERING RETAIL PAYMENT SECURITY LANDSCAPE SETS UP SECURITY-MINDED DEALERS FOR SUCCESS.
Retail solutions providers need no belabored recap of the explosion of payment processing technologies—and security initiatives—the retail industry has been exposed to during the last few years. While it’s your job to stay on top of payment trends and security imperatives, its your merchant customer’s job to sell stuff. Certainly, merchants have the inclination to ensure the integrity of their customer payment data, especially in the wake of the recent data breaches of merchants large and small, as well as the EMV liability shift. Most, however, lack the know-how, much less a clear understanding of what a holistic payment security environment entails. That’s why retail systems dealers play such a key role in modern retail payment security. As payment security evolves with ever-changing shifts in consumer payment vehicles, retailers are increasingly entrusting their business continuity in the face of pressing payment data security risks, evolving PCI compliance mandates, and EMV to dealers.
In turn, dealers with sound payment security chops are winning new business and keeping the old. In addition to winning the trust and appreciation of their customers, dealers are capitalizing on security-related value added services and consultation.