Moving Consumers Through the Social Media Sales Cycle


Estimated reading time: 2 minutes

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some of these social sharing sites. However, these social sites can be leveraged for marketing purposes quite easily, if you’re able to plan and execute your posts effectively. Social media is the new word of mouth advertising, and it’s just as valuable for generating attention and revenue as it always has been.

Learning the Basics

Youtube reaches more U.S. adults aged 18 to 34 than any cable network. So before you scrape up the cash for that TV ad you were thinking about buying, perhaps take a step back and consider the ROI on a YouTube ad campaign instead. Some ideas for messages to your customers include showcasing a product or service and explaining via video how unique it is from others on the market. The goal of social media sales and marketing, like typical sales and marketing, is to increase consumption of products or services and increase brand recognition. This can be accomplished through purchasing or promoting banners, pay-per-click campaigns, and sponsored links.

A blog is a simple discussion or informational article published on the internet. Having a blog helps create awareness of a certain product or service, and educate consumers who can become customers of the company. Blogging is an excellent way to create content for your website and linking it to other trusted sites, helping to increase SEO. Inbound marketing through content creation is one major way companies can invest in new forms of marketing with a small up-front investment, as well.

SEO is the process of developing content that allows search engines to explore your sites and pick up keywords. The more keywords you have that match what the user is searching for, the higher in a search your site will appear. It’s important to consider what words or phrases your customers will be using when searching for your products, or products similar to yours as you promote blogs, set up social media, and create new websites.

Recognizing the Cycle

Like any sales-related methodology, there’s a cycle to watch out for in social media sales. Consumers go through the motions similarly to they way they do when they’re in a store, and it’s important to recognize those cycles in order to enhance your revenue gain. There are a few steps to take when moving someone through the social media sales cycle, but if you master it, you can greatly increase your sales through this medium.



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