10 Tips for Digital Media Marketing


Estimated reading time: 1 minutes

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER.  

Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the vendors who they support, and strong inventory levels with a distribution partner. With all of that lined up, it may seem like VARs have everything needed to support each customer.
 
However, these companies consistently use the internet to find means of purchasing the products they need to run their businesses. And the bottom line is, if they can’t locate you online, you’ll have no customers to support.

Too often, marketing is an afterthought of running a business. So much effort goes into actually running the day-to-day logistics that the basic idea of attracting customers through new and proven digital channels is often overlooked or forgotten. Effectively navigating the digital online marketing world can make the biggest difference between a successful and failed business venture. How you present your brand online can be just as important as your first meeting with a customer.

Most customers today are technologically savvy and typically rely on a company’s online presence as a validity test of its credibility in the market. High visibility of your brand increases credibility and customers will be more willing to seek out your product and services.

 


Download the entire eBook by filling out the form below.

Your Name (required)

Your Email (required)

Company (required)

Phone Number (required)

Previous What's Next for VARs in the Great OS Migration?
Next ISV Spotlight: BIGWISE