Four Perspectives on Profitable Partnering for ISVs


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BlueStar’s vice president of marketing, Mark Fraker, participated in a panel, “Profitable Partnering – 4 Expert Perspectives” at Business Solutions magazine’s ISV IQ Live! conference, an event intended to provide education for software developers. The panel discussed common mistakes ISV companies make when launching a VAR program, how ISVs can benefit from working with other ISVs, and how vendor partners can provide revenue opportunities and a more robust solution for software developers.

The conference in Santa Ana, CA provided plenty of insight for ISVs looking to expand or enhance their businesses. For more educational experiences from ISV IQ Live!, check out our previous post about marketing tips for ISVs.

Panelists include:

  • Luis Artiz, Group Product Manager, System Devices Group at Epson America
  • Mark Fraker, Vice President of Marketing at BlueStar
  • Marc Solomon, Vice President of Strategic Partnerships at Worldpay
  • Walker Thompson, Director of Alliance Management at Vantiv

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