Posts in category

WIT

Women in Technology

What Company are you currently working for and what is your role? I am currently Sr. Channel Marketing Manager for Honeywell Sensing and Productivity Solutions. I am responsible for leading a team of seasoned Channel Marketing Managers across the US who are focused on developing and enabling our world-class ecosystem of distributors and partners. In …

  What Company are you currently working for and what is your role? Zebra Technologies, Chief Marketing Officer. I have responsibility for leading the team of Zebra’s marketing professionals around the world. In addition to being steward of the Zebra brand, our team has responsibility for business & market intelligence (sizing markets, tracking share), identifying …

What Company are you currently working for and what is your role? North American Sales Manager for Business Systems, Channel.   Business Systems is EPSON’s Division focused on Retail, Hospitality and Financial Vertical Markets as well as Color Label Business Development.   My team has primary responsibility for identifying and successfully penetrating large OEMs, Reseller Partners and …

Christine Duffy has over 25 years of experience in the Point of Sale industry serving in several strategic roles. In the early years of her career, she was one of only a handful of women leaders in the industry. Over time, she has witnessed change in the industry, stayed committed to the field, and has …

BlueStar is proud to announce that one of its employees, Aurora Cassidy, has been honored by the Cystic Fibrosis Foundation (CFF) as one of “Cincinnati’s Finest Young Professionals for 2015.” This distinct nomination was determined by a panel of judges who hand-selected each honoree based on volunteerism, community involvement, CFF involvement and professional background. In …

A successful event demands a lot of time and planning, but it does not end with the breakdown. What you do after completing your event is an important part of the overall planning. I call it the “event after-effect”, and this is precious time when customers feel like they are in debt to you for …

As we know the Technology Industry is male-dominated and I am one of the few female managers that works at BlueStar. After almost 3 years as the Marketing Manager for Latin America, I realize that my management style has brought benefits to my company. I had over 18 years experience in sales and marketing before …

Scheduling “Think time” in our daily agendas doesn’t seem like a priority, however it is very important to assign time to do nothing but think so that you can understand and strategize about what is most important to you and your business. Earlier this month, I was reviewing what I had to complete for our …

As businesses grow and develop, it is very important that they form a strong team that can work well together. That is what happens at BlueStar, where we have a global team that is physically based in different regions but works very well together keeping up with the communication and generation of ideas to continue …