Posts in category

Software / Development


As an ISV looking to get involved in the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than one …

Infographic Feature List

Thanks to a market survey conducted in partnership with Dev Pro Journal, we’ve been able to gather data around ISV marketing trends and demographics. Specifically, we polled BlueStar’s ISV Connect community to get a picture of how software companies who operate in and around the channel approach marketing. ISV Connect is a community created and nurtured by …

IoT (Internet of Things) and M2M (machine to machine) are two acronyms that are getting a lot of attention. As more devices are being connected to wireless networks and with billions, yes BILLIONS more coming, there is a plethora of information being exchanged. The challenge companies face is how to capture that information and utilize …

  BlueStar has launched a brand new program aimed at aiding Independent Software Vendors (ISV) by connecting them with hardware vendors, Value Added Resellers (VARs) and BlueStar staff. We understand the ever-growing importance of ISVs in our channel and the ISV Connect program is designed to foster the channel’s ecosystem. Our focus on solution selling …

The emergence of software with an ROI in the channel has created an opportunity for growth. At the same time, two separate mentalities surrounding selling solutions have evolved. There are many VARs who have been selling hardware the same way, very profitably, for many years. Large portions of these VARs maintain the attitude that “if …

  About: Jolly Technologies, established in 2000, strives to achieve success through high quality, innovative products and services. With a customer base of more than 20,000 in more than 120 countries worldwide, Jolly works to produce the best in ID badging, asset tracking, and visitor management solutions. They provide services for a multitude of verticals, …

There are plenty of factors that go into running a business whether you’re an entrepreneur just getting your company started or a seasoned professional looking to build and grow your business. Before a company can open its doors and begin collecting revenue, everything behind the scenes should be sorted out and running smoothly. This means …

Marketing is a world in which many VARs and ISVs either have limited experience or simply lack the resources to engage with and utilize it effectively. From direct marketing options like email blasts, telemarketing and direct mailing to indirect options in the online world, it can seem like a rather intimidating step to take, even …

BlueStar has created 5 new In-a-Box Solutions to meet the needs to today’s mobile workforce. Featuring Zebra mobile computing technology and MobileEpiphany’s Touch Mobile Software, these bundles offer the best in class customizable data collection and mobility solutions. The Government Market, whether it be Federal/State or Local/Education, is a prime growth area for Touch Mobile …

enterprise-software-vs-startup-software

First off, I feel the need to defend my posts’ title. Before anyone can beat me to the punch let me point out that ‘startup’ software can in fact be focused on competing in the enterprise realm (think Box). The differentiation I’m trying to make is between the: Oracle, Microsoft and Adobe’s of the world vs. companies …