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Often times, one of the biggest challenges for small-to-medium sized business as it relates to digital marketing is finding affordable and effective tools to help execute, deliver, and measure marketing initiatives. In response to this issue, we’ve put together a guide to inexpensive and free digital marketing tools. For any given marketing activity (website analytics, …

Did you know that 1.28 Billion people use Facebook but only 70 Million use Pinterest? Well, did you know that only 29% of Twitter users follow a brand compared to 58% of Facebook users? But none of that really matters to your business’s social media strategy. At VARTECH, a trade show for the Point Of …

A successful event demands a lot of time and planning, but it does not end with the breakdown. What you do after completing your event is an important part of the overall planning. I call it the “event after-effect”, and this is precious time when customers feel like they are in debt to you for …

B2B Social Media Manager

Recently, I was preparing a presentation called B2B Social Media for VARTECH 2014 in New Orleans. The talk will cover the foundational questions of: why, where, what, how and finally the topic I have come here to discuss: who. In covering the issues of voice, appropriateness and post frequency, or the “Rules of Engagement” as …

This post is a primer for the B2B Social Media Workshop I will be presenting in at #VARTECH 2014 in New Orleans. ome people write social media off as a place “the kids” go to share pictures of what they had for lunch, ignoring the professional and personal benefits of participation. Many more realize there may …

Your neglect for, or care of, the branding and design of your business may well be the difference between the life and death of your company. To some, these are difficult things to quantify. The return on an investment in graphic design or branding consultation isn’t crystal clear… so let me break it down for …

I have had the opportunity to plan and execute many small-to-medium sized networking events. These events feature a product showcase as well as networking opportunities.  Through my experience in producing these events, I’ve learned a lot about what it takes to effectively network. Real networking starts before the event.  Here’s a great example. One of my …

In business, making bad decisions is the worst thing you can do, right? Wrong. The worst thing you can do in business is to be indecisive. It’s better to make a bad decision quickly than a good decision once it’s too late. The more quickly you decide, and possibly fall flat, the more quickly you …

Scheduling “Think time” in our daily agendas doesn’t seem like a priority, however it is very important to assign time to do nothing but think so that you can understand and strategize about what is most important to you and your business. Earlier this month, I was reviewing what I had to complete for our …

Yesterday, Satya Nadella, Microsoft CEO, announced two new products: Office for iPad and Enterprise Mobility Suite. Both are exciting new products that reveal Microsoft’s dedication to leading the consumer and enterprise mobility space.  Office for iPad is getting the most press coverage because it shows a departure from traditional thinking as Microsoft is focusing on …