Posts in category

Marketing


Last quarter, we revealed the results of a survey that showed us how ISVs perceive and execute marketing plans within their companies. It was fairly telling, and gave us a glimpse into how much these companies feel challenged and let down by marketing techniques. However, one of the biggest takeaways from this data was that …

Often times, one of the biggest challenges for small-to-medium sized business as it relates to digital marketing is finding affordable and effective tools to help execute, deliver, and measure marketing initiatives. In response to this issue, we’ve put together a guide to inexpensive and free digital marketing tools. For any given marketing activity (website analytics, …

Like any company, Google continually changes and updates the way it functions and ranks websites. The Google algorithm, sacred and highly secret, is the key to creating quality SEO organically, but there’s always an air of uncertainty to it. Some changes come along because they are improving their techniques. Some are because they are trying …

Have you dabbled in social media? Did you find that it was not gaining the ROI that you thought it might? Maybe you did not receive any of the results that you had anticipated. Believe it or not, there are specific guidelines and precautions that should be followed in order to make social media a …

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER. Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the …

With more focus today on ROI, especially from marketing campaigns, there is increased pressure to ensure every dollar counts. Whether a company’s outreach is aimed at bringing awareness, driving event attendance, or announcing exciting news, diversifying marketing activities will yield the best results. Multi-touch campaigns reach targets with a consistent message in a variety of …

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some …

Marketing is Awesome! How Do I Pay for It? You could fill your office wall with inspirational quotes about how important marketing is – but no one needs to sell you on the idea that marketing matters. You know it works, you know you need it, and you’d like to have more of it. Too …

In today’s world of AR and VR capabilities, interactivity is becoming very impactful in reaching audiences. Utilizing RFID (radio frequency identification) technology in print marketing can enhance the impact of a marketing message and offer the consumer a bridge from a print ad to a digital interaction. How can this be accomplished? Embed RFID chips …

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER. Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the …