Posts in category

Marketing


Have you dabbled in social media? Did you find that it was not gaining the ROI that you thought it might? Maybe you did not receive any of the results that you had anticipated. Believe it or not, there are specific guidelines and precautions that should be followed in order to make social media a …

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER. Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the …

With more focus today on ROI, especially from marketing campaigns, there is increased pressure to ensure every dollar counts. Whether a company’s outreach is aimed at bringing awareness, driving event attendance, or announcing exciting news, diversifying marketing activities will yield the best results. Multi-touch campaigns reach targets with a consistent message in a variety of …

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some …

Marketing is Awesome! How Do I Pay for It? You could fill your office wall with inspirational quotes about how important marketing is – but no one needs to sell you on the idea that marketing matters. You know it works, you know you need it, and you’d like to have more of it. Too …

In today’s world of AR and VR capabilities, interactivity is becoming very impactful in reaching audiences. Utilizing RFID (radio frequency identification) technology in print marketing can enhance the impact of a marketing message and offer the consumer a bridge from a print ad to a digital interaction. How can this be accomplished? Embed RFID chips …

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER.   Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with …