Posts in category

Thought Leadership


  BlueStar’s Jason Firment headed to Business Solutions Magazine’s Retail IT Var of the Future conference in Chicago on May 18. While there, he participated in the “Mobility Metamorphosis” breakout session, to discuss the changing scope of mobility and the growing range of solutions available. Click here to listen to the session, or read the …

  BlueStar’s vice president of marketing, Mark Fraker, participated in a panel, “Profitable Partnering – 4 Expert Perspectives” at Business Solutions magazine’s ISV IQ Live! conference, an event intended to provide education for software developers. The panel discussed common mistakes ISV companies make when launching a VAR program, how ISVs can benefit from working with …

Why Make the Move to the Software as a Service Model? There are numerous benefits to adding a SaaS model to your business strategy. SaaS can allow you to target completely new markets, as many consumers are demanding subscription based software. For example, many smaller companies only want to pay for what they use, allowing …

In today’s changing society, finding new ways to extend your reach and market your business can be a daunting task. The question of which activities are best to focus on and how best to allocate your marketing budget depends heavily on the types of contacts you wish to reach and how much capacity you have …

As we know the Technology Industry is male-dominated and I am one of the few female managers that works at BlueStar. After almost 3 years as the Marketing Manager for Latin America, I realize that my management style has brought benefits to my company. I had over 18 years experience in sales and marketing before …

By now, perhaps you have heard of the “Above the Line” and “Below the Line” accountability of the “Oz Principle”. This principle states there is a thin line that separates success from failure. Below the line lies excuse making, blaming, confusion and helplessness. Above the line is a sense of reality, ownership, commitment and solution …

As a result of the recent Credit Card breaches announced by Target and Nieman Marcus, there appears to be strong push by the credit companies, retailers and banks to institute a counterfeit protection measure in the United where fraud seems to be rampant when compared to Europe and Asia. Most of the world has instituted …

Listen to Mike deVente, VP of Enterprise Channels, explain how Motorola Solutions is helping you take advantage of the explosion in Mobility.

Various US government programs and services may be in a state of flux at the moment, but programs in support of schools and education continue to remain strong. One of these programs channel resellers can take advantage of is the E-Rate program, which provides federal funding from the FCC administered by the Universal Service Administration …