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Business Tips


Marketing isn’t every company’s bread and butter, and software companies often find it more difficult to achieve than other industries. Additionally, since many software companies, particularly in the channel, are smaller businesses run by a tight, core team, there may not always be money in the budget or expertise in the staff to fully and …

Concerns over data collection, protection, and usage are top of mind in today’s business world. The internet only becomes more central to how we live which means more and more of our data is made available to others – especially corporations. But this data isn’t always used ethically or protected appropriately. This puts consumers at …

The technology world is full of buzzwords, and our channel is no exception to this rule. As soon as one term becomes demystified, two more spring up in its place. Just when you thought you understood what the Internet of Things is and how it could impact your business, the term ‘smart city’ starts getting …

Like any company, Google continually changes and updates the way it functions and ranks websites. The Google algorithm, sacred and highly secret, is the key to creating quality SEO organically, but there’s always an air of uncertainty to it. Some changes come along because they are improving their techniques. Some are because they are trying …

The Challenge: Every successful executive knows you have to keep up with the trends, your competitors, and the shifts happening within your industry to remain competitive. This is especially true of companies selling technology solutions, as our industry is driven by change and innovation. As you work to learn and become knowledgeable about emerging technologies, new …

The holidays are right around the corner, which means the busiest season in retail is just about to hit. ‘Tis the season for empty shelves, stocking issues, and a shortage of all the most popular gift items this year. Today, major brick and mortar retailers and suppliers face issues of stock shortages year-round, but the …

Anyone who subscribes to a retail-focused publication is keenly aware personalization is top-of- mind with retailers, or, should be. Why? Customers are demanding it. Plain and simple. In fact, 54% of customers will end loyalty to a store that doesn’t send them personalized offers. But personalization isn’t as simple as a retailer sending out an …

As an ISV who is wanting to get into the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than …

Webinars are great tools to provide education or announce new products. Although easy to conduct and present, it can be a challenge to generate an audience. The first thing to ascertain, what is the target audience? Having a “sniper’s approach” to a specific crowd is much more advantageous than the “shotgun approach” that is wild …

Trade shows are very common in the channel, but can also be difficult to attend. You have to take the time away from your office, or send employees, produce marketing materials, prepare your pitches, and fork over the cash to reserve your space. With all this effort, it’s important to make sure you get everything …