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Working in the technology industry means having to do the best you can to keep up with changing trends and shifting business models. Keeping an eye on leaders in the technology sphere, as well as up-and-comers, can give you a greater perspective on how your own business can adapt and change. Specifically, Microsoft has been …

You’ve worked hard to staff your business. You’ve vetted resumes, given up hours of your day to interview candidates, and agonized over the choice of who fits best into the job position. You no doubt feel fairly accomplished, and perhaps even excited about the new talent joining your company. But all of this hard work …

Consumers have an expectation, and that’s to use their electronic payments everywhere. Paying with smart devices and credit cards has never been bigger and is projected to grow through 2021. The former all falls under mPOS, which is gaining traction in retail and hospitality everyday due to market competitiveness. Falling prices for bottom-tier tablets with …

Marketing is Awesome! How Do I Pay for It? You could fill your office wall with inspirational quotes about how important marketing is – but no one needs to sell you on the idea that marketing matters. You know it works, you know you need it, and you’d like to have more of it. Too …

“If the world comes to an end, I want to be in Cincinnati. Everything comes there ten years later.” Those are famous words by Mark Twain and, sometimes, marketing in the channel can be very similar. Practices and techniques that have been around for years in other industries are just now starting to make their …

Every year, there are new trends to examine, new ideas to entertain, and fresh perspectives that can affect your business. Some of these trends may be small blips – a speed bump to weather, but nothing more. Some may be slowly changing the entire infrastructure of your industry. Regardless of these trends, it’s always important …

The success of a company is directly tied to the success of its employees. Without each other, neither the company nor employee are able to achieve their goals. To aid your employees in their pursuit of success, make sure you are providing these three things.   Technology Technology drives everything. There is very little (if …

Launching a new product should feel exciting – manufacturers work hard to create new solutions to stay ahead of their competitors and gain market share. It’s an event that can easily generate a lot of hype for a vendor, but there are ways that value added resellers (VARs) can take advantage of this opportunity. VARs …

Regardless of your experience with marketing, it is easy to agree that increasing sales is the ultimate goal. This is achieved by providing more leads to the sales department and aiding in the process of turning leads into revenue. As a marketer, it is important to find new ways to increase the conversion rate of …

Trade shows are very common in the channel, but can also be difficult to attend. You have to take the time away from your office, or send employees, produce marketing materials, prepare your pitches, and fork over the cash to reserve your space. With all this effort, it’s important to make sure you get everything …