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Business Tips


What is SEO? What does it do? Well if you don’t know already, Search Engine Optimization is the make or break for your company’s business. No matter the size of your company, SEO has a place for you to rank high in search results and create a stronger voice for your brand. You’re affecting your …

Many hardware manufacturers utilize partner programs as a means to develop a healthy channel sales program. It creates a system with which rules can help dictate how business is conducted and reinforces the strength of key relationships. But for many, these programs can be stripped down to only being focused on pricing. And that’s not …

Mobility has become entrenched in the enterprise — from the warehouse to the field service technician’s truck to the smartphone in the vice president’s back pocket. Investments in mobile line-of-business solutions have been steep, and for many companies the technology has gone through several iterations over the course of decades. And in most of those …

Remember the days when cold calling and print advertising were the only viable options for finding new leads? The internet has changed the way that businesses market their product and services. While it is ultra-competitive, most companies have found ways to leverage the internet and drive sales leads into their organization. A majority of these …

Partnerships makes the world go ’round, and our channel is not immune to that. But for some companies, finding and securing partnerships necessary for growth is far more crucial than for others. Many software companies with great ideas and innovative product design never make it off the ground as a result of either a lack …

Marketing isn’t every company’s bread and butter, and software companies often find it more difficult to achieve than other industries. Additionally, since many software companies, particularly in the channel, are smaller businesses run by a tight, core team, there may not always be money in the budget or expertise in the staff to fully and …

Concerns over data collection, protection, and usage are top of mind in today’s business world. The internet only becomes more central to how we live which means more and more of our data is made available to others – especially corporations. But this data isn’t always used ethically or protected appropriately. This puts consumers at …

The technology world is full of buzzwords, and our channel is no exception to this rule. As soon as one term becomes demystified, two more spring up in its place. Just when you thought you understood what the Internet of Things is and how it could impact your business, the term ‘smart city’ starts getting …

Like any company, Google continually changes and updates the way it functions and ranks websites. The Google algorithm, sacred and highly secret, is the key to creating quality SEO organically, but there’s always an air of uncertainty to it. Some changes come along because they are improving their techniques. Some are because they are trying …

The Challenge: Every successful executive knows you have to keep up with the trends, your competitors, and the shifts happening within your industry to remain competitive. This is especially true of companies selling technology solutions, as our industry is driven by change and innovation. As you work to learn and become knowledgeable about emerging technologies, new …