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Business Tips


The technology world is full of buzzwords, and our channel is no exception to this rule. As soon as one term becomes demystified, two more spring up in its place. Just when you thought you understood what the Internet of Things is and how it could impact your business, the term ‘smart city’ starts getting …

Like any company, Google continually changes and updates the way it functions and ranks websites. The Google algorithm, sacred and highly secret, is the key to creating quality SEO organically, but there’s always an air of uncertainty to it. Some changes come along because they are improving their techniques. Some are because they are trying …

The Challenge: Every successful executive knows you have to keep up with the trends, your competitors, and the shifts happening within your industry to remain competitive. This is especially true of companies selling technology solutions, as our industry is driven by change and innovation. As you work to learn and become knowledgeable about emerging technologies, new …

The holidays are right around the corner, which means the busiest season in retail is just about to hit. ‘Tis the season for empty shelves, stocking issues, and a shortage of all the most popular gift items this year. Today, major brick and mortar retailers and suppliers face issues of stock shortages year-round, but the …

Anyone who subscribes to a retail-focused publication is keenly aware personalization is top-of- mind with retailers, or, should be. Why? Customers are demanding it. Plain and simple. In fact, 54% of customers will end loyalty to a store that doesn’t send them personalized offers. But personalization isn’t as simple as a retailer sending out an …

As an ISV who is wanting to get into the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than …

Webinars are great tools to provide education or announce new products. Although easy to conduct and present, it can be a challenge to generate an audience. The first thing to ascertain, what is the target audience? Having a “sniper’s approach” to a specific crowd is much more advantageous than the “shotgun approach” that is wild …

Trade shows are very common in the channel, but can also be difficult to attend. You have to take the time away from your office, or send employees, produce marketing materials, prepare your pitches, and fork over the cash to reserve your space. With all this effort, it’s important to make sure you get everything …

Every year there are hundreds of trade shows and conventions with specific and not so specific target audiences to showcase the latest and greatest in technology. If you are small business, you may be tempted to attend, but intimidated by the time spent away from your business. If you are a large company, you may …

There are a great many things that individuals should do to plan for an event. But even the attendees, who may be entirely uninvolved in planning the execution of the event, need to take some time to prepare. Merely attending an event is not enough; there must be careful planning and intention to ensure that …