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Every business student knows about the ‘blade and razor’ model—the idea that when you’re selling razors, you can just about give away the handle because you make your real money on the blades. In the world of business technology, it’s not quite that simple… but it is true that you can make more money and …

  Technology is all around us. We are all glued to our phones most of the day checking on our friends or playing the latest time wasting game that gets us through the day. Most electronics we touch during the day, phone or computer, include batteries. These batteries power our devices and allow us the …

  In business, marketing is key. When there are multiple products available that are similar to that of your company’s, you have to compete and stand out. Without a solid brand, a strong reputation and an exceptional ad campaign, business owners run the risk of fading to the back of consumer’s attention, and product sales …

  Dealers and acquirers are pivotal to securing the merchant payment environment. For the past fifteen years, navigating the payment security landscape has been a constant struggle for merchants. It’s kept small business owners up at night and tested the mettle of information security professionals at even the largest retail chains. Those sleepless nights have …

Mi nombre es James Korte. Soy el Gerente de Marketing y Comunicaciones en BlueStar U.S.  También soy un diseñador gráfico, diseñador de páginas web, editor de vídeos, fotógrafo, escritor de blogs y un nerd en tecnología de tiempo completo. Mi plan es escribir una nota bi-mensual (2 veces al mes) con respecto a todo lo …

AWARD RECOGNIZES BLUESTAR FOR OUTSTANDING PERFORMANCE 28 MARCH 2014 – Hebron, Ky. BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, has been named a Motorola Solutions’ Empower Circle winner for 2013. This prestigious honor recognizes select Motorola channel partners and distributors for outstanding performance. A Motorola Solutions’ …