Have you dabbled in social media? Did you find that it was not gaining the ROI that you thought it might? Maybe you did not receive any of the results that you had anticipated. Believe it or not, there are specific guidelines and precautions that should be followed in order to make social media a …

The Challenge: Every successful executive knows you have to keep up with the trends, your competitors, and the shifts happening within your industry to remain competitive. This is especially true of companies selling technology solutions, as our industry is driven by change and innovation. As you work to learn and become knowledgeable about emerging technologies, new …

The holidays are right around the corner, which means the busiest season in retail is just about to hit. ‘Tis the season for empty shelves, stocking issues, and a shortage of all the most popular gift items this year. Today, major brick and mortar retailers and suppliers face issues of stock shortages year-round, but the …

Pop-up retail—sometimes called ‘flash retail’— isn’t new, but it is a ‘secret weapon’ that small business owners use to get their product out into the world, and into the hands of their customers. In the pop-world, business owners find a venue like a coffee shop, book store, craft fair, or farmer’s market, then set up …

Now that we are most of the way through 2017, let’s focus on the trends of point of sale in the first half of the year. Most of the trends have carried over from last year but, they have grown or expanded into more complex solutions. According to Stephen Bergerson of RSPA, in the retail and …

As an ISV who is wanting to get into the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than …

Webinars are great tools to provide education or announce new products. Although easy to conduct and present, it can be a challenge to generate an audience. The first thing to ascertain, what is the target audience? Having a “sniper’s approach” to a specific crowd is much more advantageous than the “shotgun approach” that is wild …

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER. Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the …

Trade shows are very common in the channel, but can also be difficult to attend. You have to take the time away from your office, or send employees, produce marketing materials, prepare your pitches, and fork over the cash to reserve your space. With all this effort, it’s important to make sure you get everything …

Every year there are hundreds of trade shows and conventions with specific and not so specific target audiences to showcase the latest and greatest in technology. If you are small business, you may be tempted to attend, but intimidated by the time spent away from your business. If you are a large company, you may …