Paper media can be a complicated world to understand, but for those who can dive in and learn the details of the products available, it can also provide high margins and easy sales. If you’re a reseller, and you don’t have a model for selling paper media to accompany your printers, you’re missing out on …

Today’s POS resellers have had some unexpected hurdles to jump in the past few years, to compete with a multitude of free POS models and peripherals have appeared. These free models have their drawbacks, but end-users are still seizing the opportunity to get their hands on free software or hardware bundles, cutting into your profits …

Radio frequency identification (RFID) isn’t new, but it’s still a new application for many different verticals across the channel. While some businesses have been eager and interested to adopt the technology, it has overall been a difficult sell for many other end-users. Encouraging customers to buy into a new technology is always a challenge, but …

As a channel technology provider, you can face a variety of challenges selling services to support the hardware and software solutions you offer.  The first challenge is probably getting your customers to understand that service contracts are not merely extended warranties. Unlike extended warranties, Zebra service contracts can include benefits such as: Software updates and …

Everywhere you look self-service options are becoming the norm. This is due, in large part, to the increased availability of kiosks. Before we get too far into this let’s make sure to define what we mean by a kiosk. According to Deanna Salas of Forbes, “an interactive, self-serve device provided by a venue, not the …

BlueStar, a leading global distributor of Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is excited to announce the attestation of validation from the PCI Council, certifying BlueStar to provide point-to-point encryption (P2PE) key injections. For many years, BlueStar has worked to assist partners and VARs with POS bundles and other hardware …

Mark your calendars, set your phone reminders, and get ready for a new year packed with opportunities to join BlueStar on the road in 2018. BlueStar is hitting the road in North America for a jam-packed schedule of road shows and events. Each event features experts from BlueStar both on the trade show floor and …

It’s a nightmare scenario for business owners. The point of sale system stops working, and your customers are forced to inform customers that they must pay in cash. If they choose, they could instruct your staff to manually write down credit card numbers, but this exposes the business to huge liability issues due to non-PCI …

As an ISV looking to get involved in the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than one …

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Thanks to a market survey conducted in partnership with Dev Pro Journal, we’ve been able to gather data around ISV marketing trends and demographics. Specifically, we polled BlueStar’s ISV Connect community to get a picture of how software companies who operate in and around the channel approach marketing. ISV Connect is a community created and nurtured by …