Pop-up retail—sometimes called ‘flash retail’— isn’t new, but it is a ‘secret weapon’ that small business owners use to get their product out into the world, and into the hands of their customers. In the pop-world, business owners find a venue like a coffee shop, book store, craft fair, or farmer’s market, then set up …

Now that we are most of the way through 2017, let’s focus on the trends of point of sale in the first half of the year. Most of the trends have carried over from last year but, they have grown or expanded into more complex solutions. According to Stephen Bergerson of RSPA, in the retail and …

As an ISV who is wanting to get into the channel, there are many things you’ll need to know about how to best grow your company. You will need to have dedicated resources to support your reseller program and a plan to navigate the channel efficiently. Competition is tough, and many VARs resell more than …

Webinars are great tools to provide education or announce new products. Although easy to conduct and present, it can be a challenge to generate an audience. The first thing to ascertain, what is the target audience? Having a “sniper’s approach” to a specific crowd is much more advantageous than the “shotgun approach” that is wild …

HOW YOU PRESENT YOUR BRAND ONLINE AND IN DIGITAL MEDIA IS JUST AS IMPORTANT AS YOUR FIRST MEETING WITH A CUSTOMER. Potential business prospects and clients are everywhere, and VARs must always be prepared to engage and capture their attention. VARs possess a vast knowledge of the products they sell, invest in deep relationships with the …

Trade shows are very common in the channel, but can also be difficult to attend. You have to take the time away from your office, or send employees, produce marketing materials, prepare your pitches, and fork over the cash to reserve your space. With all this effort, it’s important to make sure you get everything …

Every year there are hundreds of trade shows and conventions with specific and not so specific target audiences to showcase the latest and greatest in technology. If you are small business, you may be tempted to attend, but intimidated by the time spent away from your business. If you are a large company, you may …

There are a great many things that individuals should do to plan for an event. But even the attendees, who may be entirely uninvolved in planning the execution of the event, need to take some time to prepare. Merely attending an event is not enough; there must be careful planning and intention to ensure that …

With more focus today on ROI, especially from marketing campaigns, there is increased pressure to ensure every dollar counts. Whether a company’s outreach is aimed at bringing awareness, driving event attendance, or announcing exciting news, diversifying marketing activities will yield the best results. Multi-touch campaigns reach targets with a consistent message in a variety of …

Social sharing sites allow individuals to interact with people, businesses and causes in a way that creates relationships and a sense of community. They are designed for individuals to share information which they share with their friends, who share with more friends, and more friends. For example, twitter, Instagram, YouTube, Facebook and LinkedIn are some …